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    The inspiration for Auckland-based label Beach Brains comes from a tension: that created by founder Gareth Hemmings’ irreconcilable longing for the ocean and love for the concrete of cosmopolitan cities. Prior to the launch of the label’s first collection in 2021, Hemmings had been experimenting with Beach Brains for some time, releasing ranges of tees and other items as he honed his design chops. The resulting aesthetic is at once cohesive and erratic, melding aesthetic cues from music and art influences with contemporary internet aesthetics.

    Beach Brains take inspiration from an unlikely range of sources: old Japanese tech magazines, 60s Californian newspaper clippings, death metal album covers, science fiction illustrations. United by a DIY-inspired aesthetic, the Auckland-based label put the punk back in surf punk.

    Available now for the first time at Double Double.

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