Long-inspired by 90s youth subcultures, Aries look to the disillusioned and impassioned aura of that era once more for their first collection of 2021. This collection blends inspiration drawn from the rave culture that exploded in the UK of the 1990s with references to US West Coast surf culture and outdoor wear for a range of pieces replete with tie-dye and other psychedelic prints; negative space; exaggerated silhouettes; and provocative graphics. This season also sees the return of updated classic pieces featuring the label’s trademark tongue-in-cheek slogans and ancient Greek-inspired iconography.
It might be a Simpsons reference, it might not be. Alongside their manipulation of symbols from a variety of sources, ‘No Problemo’ has proved a definitive slogan for Italo-British label Aries, epitomising as it does the ambiguity at the heart of the label’s approach. The serif font implies a certain seriousness. Everything else implies otherwise.
The Aries No Problemo Cap is a classic six-panel cap with the label’s favourite slogan embroidered on the face. Here in the seasonal khaki colourway with contrast red lettering, this cap also features cotton twill construction, a curved brim, and an adjustable leather back strap.
Made in the USA from 100% cotton.
Level 1, 115 Queen St
Brisbane Q 4000
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