Entitled ‘Source Material’ Franchise’s SS21 collection acknowledges the breadth of basketball and related ephemera that the label’s designers look to for inspiration. This range of apparel filters nostalgia for golden eras of the game and legendary players through a contemporary design lens. The results appeal far beyond the world of basketball—in fact, in a way they deny the possibility of delineating basketball culture from all the other subcultures and contexts with which it inevitably comes into contact.
In its name, the Franchise Biometrics Sweatshirt references the statistical methods which in the last twenty years has completely transformed professional sports, basketball included. In its appearance, this is a classic, durable crewneck sweatshirt with the Franchise old-English style logo designed by friend of the label Hassan Rahim printed in raised rubberised lettering on the chest and back in light blue. This navy sweat also features ribbed cuffs, crew neckline, and bottom hem.
Made in the USA from 100% cotton.
Level 1, 115 Queen St
Brisbane Q 4000
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