Entitled ‘Source Material’ Franchise’s SS21 collection acknowledges the breadth of basketball and related ephemera that the label’s designers look to for inspiration. This range of apparel filters nostalgia for golden eras of the game and legendary players through a contemporary design lens. The results appeal far beyond the world of basketball—in fact, in a way they deny the possibility of delineating basketball culture from all the other subcultures and contexts with which it inevitably comes into contact.
The Franchise Downhill LS Tee is a long-sleeve tee with graphics that extend the label’s reach beyond the world of basketball to, unexpectedly, skiing. The front of this long-sleeve t-shirt features a geodesic dome accompanied by the words ‘Franchise International,’ representative according to Franchise of “a world of psychedelic court visions pulsing powdery, fractured reflections.” The back of this tee is screen-printed with the text “skis for the mind… it puts you on the fast track” and a graphic in between. Not content with success on the court, it seems that Franchise are gunning for transcendence. This tee also features a ribbed crew neckline and cuffs.
Made in the USA from 100% cotton.
Level 1, 115 Queen St
Brisbane Q 4000
View on google maps