Entitled ‘Source Material’ Franchise’s SS21 collection acknowledges the breadth of basketball and related ephemera that the label’s designers look to for inspiration. This range of apparel filters nostalgia for golden eras of the game and legendary players through a contemporary design lens. The results appeal far beyond the world of basketball—in fact, in a way they deny the possibility of delineating basketball culture from all the other subcultures and contexts with which it inevitably comes into contact.
The Franchise Season 01 Zine is the publication designed to accompany the label’s new ‘Source Material’ apparel collection. As well as expressing the label’s unique aesthetic, this zine was designed to give further insight into the inspirations, influences, and ideation processes that led to the new collection.
Hand-numbered edition of 200.
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