Both the music and fashion worlds have been flooded in recent years by labels that muddy the lines between the two. But none of these labels evince the kind of DIY ethic that Good Morning Tapes have become renowned for. In rural southern France, the cost of living is low, the forest is dense, and, near the village of Seignosse, the air filled with the sounds from Good Morning Tapes headquarters.
The Apocalypse SS Tee puts Good Morning Tapes’s experiments in pop-culture inspired, irreverent graphics. This white, relaxed-fit tee features a ribbed crew neckline and a large ‘Apocalypse’ graphic print on the front. Referencing 20th-century popular comics, 90s children’s TV series, religious iconography, and current conversations about the Anthropocene, the graphic on this tee remains steadfastly cryptic.
Made in Portugal from 100% organic cotton.
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