Both the music and fashion worlds have been flooded in recent years by labels that muddy the lines between the two. But none of these labels evince the kind of DIY ethic that Good Morning Tapes have become renowned for. In rural southern France, the cost of living is low, the forest is dense, and, near the village of Seignosse, the air filled with the sounds from Good Morning Tapes headquarters.
Good Morning Tapes are building a mythology that is all their own. The Inner Peace SS Tee in playfully employs the tropes of love, light, and peace which could be seen as ironic if it weren’t for the label’s dedication to cosmic discovery. Here in the washed black colorway, this relaxed-fit tee features a ribbed crew neckline, ‘Inner Peace’ print on the chest, and ‘Let the Light In’ print on the back.
Made in Portugal from 100% organic cotton.
Level 1, 115 Queen St
Brisbane Q 4000
View on google maps