The name of Perth label and store Lo-Fi is no trick: the brand takes aesthetic inspiration from all things lo-fidelity, musical, and video, shot through a tropical, psychedelic lens. While sibling label and precursor Butter Goods remains staunchly loyal to its mission of representing skate culture on Australia’s west coast, Lo-Fi is surrounded by an aura without self-seriousness, free to develop into an expansive aesthetic. Untied to any one particular subculture, lo-fi sources inspiration from across the sub-cultural and pop-cultural spectrum, with a particular affinity for the convergence between the notion of lo-fidelity and discarded objects and images from the past, either due to technological obsolescence or perceived irrelevance.
Like many aesthetically freewheeling labels, Lo-Fi have used their range of t-shirts to explore a range of visual motifs and imagery as they create the Lo-Fi universe. With a firmly ’90s aesthetic, the Lo-Fi Experiment Tee combines Vegas-style hotel signage with the imagery from a science textbook of experiments gone wrong. On the chest, a seasonal Lo-Fi logo appears with the back covered by a large two-tone purple and toxic green print. Here in crisp white, this tee also features a crew neckline.
Made in the USA from 100% cotton.
Level 1, 115 Queen St
Brisbane Q 4000
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