Magazine B Issue #03 Snow Peak

Magazine B

The Magazine

Based in Seoul, B is an ad-less monthly publication highlighting one iconic brand in each issue. Between its covers, B not only shares the untold stories behind some of the world’s most recognisable brands, but also the unique cultures that such brands create. From brand managers to those with a curiosity around marketing, B is made for anyone interested in how the world’s most respected brands come to be.

This Issue 

Yukio Yamai, the founder of SNOW PEAK, first started his business of making mountain gear in a small village of Sanjo city, Niigata prefecture. His son, Tohru Yamai later took over the business to expand to lifestyle products and to keep the outdoor products brand evolving. Unlike its competitors, who focus almost solely on function, SNOW PEAK also offers well-designed products that are suitable for everyday use. The outdoor products maker takes its approach by vigorously questioning how people should interact with nature.

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