Based in Seoul, B is an ad-less monthly publication highlighting one iconic brand in each issue. Between its covers, B not only shares the untold stories behind some of the world’s most recognisable brands, but also the unique cultures that such brands create. From brand managers to those with a curiosity around marketing, B is made for anyone interested in how the world’s most respected brands come to be.
In 1937, after his friends died in a tragic mountaineering accident partly caused by poor footwear, Vitale Bramani started Vibram to create more functional outsoles. Vibram has striven since that time to develop new products for people on their feet. In 2005, the Italian company introduced its first finished product line, FiveFingers, showing how a component manufacturer can itself become a brand.
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