Magazine B Issue #35 Helvetica

Magazine B

The Magazine

Based in Seoul, B is an ad-less monthly publication highlighting one iconic brand in each issue. Between its covers, B not only shares the untold stories behind some of the world’s most recognisable brands, but also the unique cultures that such brands create. From brand managers to those with a curiosity around marketing, B is made for anyone interested in how the world’s most respected brands come to be.

This Issue

Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Münchenstein, Switzerland. Created to meet the social demand for practicality in the 1950s, Helvetica was made to be more functional than decorative. It is now widely used in contexts from designs for public spaces and facilities in Switzerland to the digital interfaces of Apple products. Helvetica’s symbolic quality has earned the typeface recognition as a design icon—and as a brand.

Magazine B Issue #35 Helvetica 1

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