Based in Seoul, B is an ad-less monthly publication highlighting one iconic brand in each issue. Between its covers, B not only shares the untold stories behind some of the world’s most recognisable brands, but also the unique cultures that such brands create. From brand managers to those with a curiosity around marketing, B is made for anyone interested in how the world’s most respected brands come to be.
Beginning in Paris, France, in 2002, Maison Kitsuné has taken steps to broaden its repertoire, encompassing a sharp-eared music label spotlighting up-and-coming musicians, a fashion house known for its exquisite interpretation of the “preppy look,” and a café chain embodying the brand’s spirit. Even after growing into a global brand commanding an international fandom, Maison Kitsuné continues to stride into new territories of fashion and lifestyle, flexibly shifting its shape just like its namesake, the mythical Japanese fox.
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