The Maison Kitsuné Fox—the visual element that holds together the label’s ready-to-wear range—is always making moves. As the fox further cements its iconic status in the world of contemporary fashion, so too is it able to take new forms. Far from a hunter’s trophy head, recent iterations have introduced the fox as a full character, as the label carves out a world for their namesake mascot. Such experiments test the fox’s icon status, raising the question: how far can the label push the fox while ensuring that it remains instantly recognizable?
As well as the affable Fox in different stances, each season Maison Kitsuné reinvent their iconic logo in different colour palettes. The M’ Cool Tone Fox Head Patch Classic T-Shirt features the latest of these, the ‘Cool Tone Fox Head’ appliquéd on the chest in an array of arctic blues, greens, and purples.
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