Maison Kitsuné are no strangers to expansion and diversification. Founded in 2002 as a record label, Kitsuné now operate the original record label, the ever-growing clothing brand, and a variety of cafés across three continents. Their next move, though only a physical step-up, could their biggest yet: onto the runway. As creative director Yuni Ahn engages increasingly daring designs, the conceptual vision necessary for runway fashion has begun to trickle down to the label’s off-the-rack collections.
The latest collection from the Parisian label looks to the gender-defying fashion statements of the ’70s for inspiration. Shot in the long-running Weber hardware store in Paris’s famous Le Marais district, the season’s lookbook evokes rich maroons, warm marigolds, and intricate art-deco patterns with silhouettes that create space, in turn highlighting the points of contact with the wearer’s body.
This season’s Men’s Casual Shirt is a classic shirt cut from crisp cotton poplin combines a subtly exaggerated ’70s inspired collar with a boxy-fit influenced by contemporary Japanese styles. Here in the off white colourway, this shirt features front button closure, horizontal back yoke with box pleat, curved shirt hem, and the Maison Kitsuné Fox head embroidered on the chest.
Made in Portugal from 100% cotton.
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