Maison Kitsuné are no strangers to expansion and diversification. Founded in 2002 as a record label, Kitsuné now operate the original record label, the ever-growing clothing brand, and a variety of cafés across three continents. Their next move, though only a physical step-up, could their biggest yet: onto the runway. As creative director Yuni Ahn engages increasingly daring designs, the conceptual vision necessary for runway fashion has begun to trickle down to the label’s off-the-rack collections.
The Maison Kitsuné Fox—the visual element that holds together the label’s ready-to-wear range—is also making moves. As the fox further cements its iconic status in the world of contemporary fashion, so too is it able to take new forms. Far from a hunter’s trophy head, recent iterations have introduced the fox as a full character, as the label carves out a world for their namesake mascot. Such experiments test the fox’s icon status, raising the question: how far can the label push the fox while ensuring that it remains instantly recognizable?
Since the beginning, the Kitsuné Fox has taken two main forms, alluding to its future movement as a dynamic branded character. The Maison Kitsuné Men’s Navy Fox Patch Tee in White features one of these motifs, the Running Fox, embroidered on the chest in dark navy as if a shadowy silhouette at night. This tee has become a beloved staple for the label, and for many the first introduction to the growing Kitsuné universe. Here in the white colourway, this regular-fit men’s tee also features a ribbed crew neckline.
Made in Portugal from 100% cotton.
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