Maison Kitsuné are no strangers to expansion and diversification. Founded in 2002 as a record label, Kitsuné now operate the original record label, the ever-growing clothing brand, and a variety of cafés across three continents. Their next move, though only a physical step-up, could their biggest yet: onto the runway. As Maison Kitsuné engage increasingly daring designs, the conceptual vision necessary for runway fashion has begun to trickle down to the label’s off-the-rack collections.
The Maison Kitsuné Fox—the visual element that holds together the label’s ready-to-wear range—is also making moves. As the fox further cements its iconic status in the world of contemporary fashion, so too is it able to take new forms. Far from a hunter’s trophy head, recent iterations have introduced the fox as a full character, as the label carves out a world for their namesake mascot. Such experiments test the fox’s icon status, raising the question: how far can the label push the fox while ensuring that it remains instantly recognizable?
The Chillax Fox represents Maison Kitsuné pushing their iconic mascot into new domains with added dynamism, pictured in a leisurely posture reclining with its hands behind its head and its legs crossed. The Maison Kitsuné Women’s Chillax Fox Patch Classic Tee updates the label’s staple short-sleeve t-shirt with this new iteration of the label’s lovable mascot appliquéd on the chest. Here in the navy colourway, this regular-fit tee also features a ribbed crew neckline.
Made in Portugal from 100% cotton.
Level 1, 115 Queen St
Brisbane Q 4000
View on google maps