With a website displaying only a mobile number and an email suggesting that a reply is unlikely (firstname.lastname@example.org) and little available information on their founders or location, Miracle Seltzer are ensuring that they don’t lose their mystique. Their name, at least, isn’t so abstract: they actually are a seltzer (the American term for soda) manufacturer. Founded as an interdisciplinary art project by B. Thom Stevenson and Jason S. Wright, the label has built a cult following not only for its minimally designed cans of soda water, but also for its amusing repurposing of pre-digital era ephemera and playful references to the occult, all in the name of an optimism borne of necessity in dark times.
The Miracle Seltzer ‘The Book Club Tee’ features the kind of tongue-in-cheek graphic screen-print on which the label—aside from its primary product, the seltzer—has made its name. The label’s mascot, a joyous figure with the appearance of the grim reaper after a stint at wizard school, appears in a large print on the front, pictured reading the Miracle Seltzer reader. The words ‘A good friend has books to borrow’ appears beneath ‘House of Miracles Book Club.’ The back of the tee features an all-over print requesting stories for the next edition of the Miracle Reader. In a white colourway with black and red print, this tee also features a ribbed crew neckline and woven label inside below the neckline.
Printed and sewn in the House of Miracles, wherever that is.
Made from 100% cotton, we think.
Level 1, 115 Queen St
Brisbane Q 4000
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