With a website displaying only a mobile number and an email suggesting that a reply is unlikely (email@example.com) and little available information on their founders or location, Miracle Seltzer are ensuring that they don’t lose their mystique. Their name, at least, isn’t so abstract: they actually are a seltzer (the American term for soda) manufacturer. Founded as an interdisciplinary art project by B. Thom Stevenson and Jason S. Wright, the label has built a cult following not only for its minimally designed cans of soda water, but also for its amusing repurposing of pre-digital era ephemera and playful references to the occult, all in the name of an optimism borne of necessity in dark times.
The Miracle Seltzer ‘The Jordan Nassar’ Tee is a collaboration with Palestinian-American artist Jordan Nassar, known for employing traditional Palestinian embroidery techniques for abstract ends. The front of this tee features a large ‘Miracle Seltzer’ print, embellished with motifs from traditional Palestinian embroidery. In a natural colourway with black print, this tee also features a ribbed crew neckline, woven label inside below the neckline, a front patch pocket adorned with the Miracle Seltzer woven label, and a woven label on the back.
Printed and sewn in the House of Miracles, wherever that is.
Made from 100% cotton, we think.
Level 1, 115 Queen St
Brisbane Q 4000
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