Miracle Seltzer The Miracle Reader

Miracle Seltzer

With a website displaying only a mobile number and an email suggesting that a reply is unlikely (miracle@miracleseltzer.com) and little available information on their founders or location, Miracle Seltzer are ensuring that they don’t lose their mystique. Their name, at least, isn’t so abstract: they actually are a seltzer (the American term for soda) manufacturer. Founded as an interdisciplinary art project by B. Thom Stevenson and Jason S. Wright, the label has built a cult following not only for its minimally designed cans of soda water, but also for its amusing repurposing of pre-digital era ephemera and playful references to the occult, all in the name of an optimism borne of necessity in dark times.

The Miracle Reader (As advertised on the back of ‘The Bookclub Tee’) is the brand’s publication, a collection of pre-digital era ephemera related to miracles, the occult, and the supernatural more generally. The materials are drawn from a wide variety of sources: theoretical texts, theological speculations, newspaper clippings, repurposed artworks… you get the idea. At the bottom of the contents page, we get an idea of how the Miracle Reader came into existence: ‘All text and images found while searching for miracles.’ Despite its DIY analog appearance, it’s clear that the Miracle Reader is the product of contemporary late-night doom scrolling, all the way to oblivion and back.

260 pages of miracles.

Published by Miracle Seltzer and the House of Miracles.

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