With a website displaying only a mobile number and an email suggesting that a reply is unlikely (email@example.com) and little available information on their founders or location, Miracle Seltzer are ensuring that they don’t lose their mystique. Their name, at least, isn’t so abstract: they actually are a seltzer (the American term for soda) manufacturer. Founded as an interdisciplinary art project by B. Thom Stevenson and Jason S. Wright, the label has built a cult following not only for its minimally designed cans of soda water, but also for its amusing repurposing of pre-digital era ephemera and playful references to the occult, all in the name of an optimism borne of necessity in dark times.
The Miracle Seltzer ‘The Nina Hartman Tee’ in Yellow is a collaboration with artist Nina Hartman, known for her affinity for minimal symbolism and the occult. This tee features a large print across the front: a clouded, amorphous graphic accompanied by the words ‘Is there one ultimate truth.’ In a yellow colourway with a slightly marbled all-over effect, this tee also features a ribbed crew neckline, woven label inside below the neckline, and a woven label on the back.
Made from 100% recycled organic cotton in the USA.
Level 1, 115 Queen St
Brisbane Q 4000
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