With a website displaying only a mobile number and an email suggesting that a reply is unlikely (firstname.lastname@example.org) for contact details and little available information on their founders or location, Miracle Seltzer are ensuring that they don’t lose their mystique. Their name, at least, isn’t so abstract: they actually are a seltzer (the American term for soda) manufacturer. Founded as an interdisciplinary art project by B. Thom Stevenson and Jason S. Wright, the label has built a cult following not only for its minimally designed cans of soda water, but also for its amusing repurposing of pre-digital era ephemera and playful references to the occult, all in the name of an optimism borne of necessity in dark times.
The Miracle Seltzer ‘The Nostradamus Hat’ in Black is a classic starchy snapback cap made using a structured 5-panel construction. This cap features ‘Nostradamus’ embroidered on the front, the 16th-century French astrologer alleged by some to have predicted major world events in modern history. While it is unlikely that Miracle Seltzer are fans of contemporary conspiracy theories, they certainly celebrate turning to the occult in times of turmoil. This cap also features an adjustable back strap.
Made in the USA from 100% cotton, we think.
Level 1, 115 Queen St
Brisbane Q 4000
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