With a website displaying only a mobile number and an email suggesting that a reply is unlikely (firstname.lastname@example.org) and little available information on their founders or location, Miracle Seltzer are ensuring that they don’t lose their mystique. Their name, at least, isn’t so abstract: they actually are a seltzer (the American term for soda) manufacturer. Founded as an interdisciplinary art project by B. Thom Stevenson and Jason S. Wright, the label has built a cult following not only for its minimally designed cans of soda water, but also for its amusing repurposing of pre-digital era ephemera and playful references to the occult, all in the name of an optimism borne of necessity in dark times.
The Miracle Seltzer ‘The Nostradamus Tee’ features the kind of tongue-in-cheek graphic screen-print on which the label—aside from its primary product, the seltzer—has made its name. The Miracle Seltzer ‘The Nostradamus Tee’ in White pokes fun at conspiracy theorists with humourous prints on the front and back. The chest feartures a ‘Nostradamus’ print that makes it look like the 16th-century French astrologer and alleged seer is a product being marketed by Miracle Seltzer on community television. Across the back of the tee is a large print, including a portrait of Nostradamus and the words ‘Nostradamus predicted Miracle Seltzer.’ In a classic white colourway this tee also features a ribbed crew neckline and a woven label inside below the neckline.
Printed and sewn in the House of Miracles, wherever that is (It’s somewhere in the USA).
Made from 100% cotton, we think.
Level 1, 115 Queen St
Brisbane Q 4000
View on google maps