With a website displaying only a mobile number and an email suggesting that a reply is unlikely (email@example.com) for contact details and little available information on their founders or location, Miracle Seltzer are ensuring that they don’t lose their mystique. Their name, at least, isn’t so abstract: they actually are a seltzer (the American term for soda) manufacturer. Founded as an interdisciplinary art project by B. Thom Stevenson and Jason S. Wright, the label has built a cult following not only for its minimally designed cans of soda water, but also for its amusing repurposing of pre-digital era ephemera and playful references to the occult, all in the name of an optimism borne of necessity in dark times.
The Miracle Seltzer ‘The eBay Hat’ in Black is a classic snapback cap made with a structured 5-panel construction. This cap features embroidery across the front: the label’s mascot, a grim reaper who seems to mistakenly think he’s a wizard, with the words ‘Miracles are found on eBay” alongside. Are they filling out their mascot’s character, or simply making an ironic comment on the appropriation of supernatural language under capitalism? This cap also features an adjustable back strap.
Made in the USA from 100% cotton, we think.
Level 1, 115 Queen St
Brisbane Q 4000
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