Now based in Melbourne and Los Angeles, Newend have not let their trans-pacific expansion impact their operating philosophy. Standing firmly by the symbol that inspired the Newend logo— the Ouroboros, an ancient symbol of eternal renewal—the label continues to produce jewellery as an anchor rather than adornment. There is a mindful, unhurried vitality to Newend’s pieces, which, in opposition to the season calendar that so dominates the fashion world, come and go irregularly, as do the best things in life.
If there is a sense of interchangeability between Newend earrings—all of which are sold individually—it is not because they are designed to match as such, but rather because they are all expressions of the same underlying design philosophy.
The Newend Drape earring is a simple and stylish 12mm hinged sleeper hoop with a 10mm cable chain and round ball. This piece evinces a distinct dynamism, drawn from the combination of a high-quality sleeper—the foundational ouroboros of jewellery—with the kinetic element provided by the cable chain and ball.
Made in Melbourne from 100% sterling silver 925.
Level 1, 115 Queen St
Brisbane Q 4000
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