In May of this turbulent year, Paloma wool charmed the fashion world with their “virtual runway,” the result of a call-out made on Instagram to anyone willing to sport their Paloma Wool garments and turn their garden, porch, verandah, bedroom, or living room into a runway. The light-hearted spirit and inclusive attitude behind the initiative helped further consolidate Paloma Wool’s dedicated online community of creative people—largely women—around the world, such that the label has withstood much of the economic pressure of the COVID crisis.
This most recent instalment of the ongoing project from the Barcelona-based label shows us how the label amassed such a close-knit following in the first place. Whether delicately evocative graphic prints or knitted psychedelic swirls, Paloma Wool always seem to find a way to weave a gentle sense of wonder throughout their pieces. The new range presents us with a selection of the label’s coveted knitwear items, silky lyocell tops adorned with intoxicating patterns, vintage-inspired pants, and more, all made in Spain and Portugal from the highest quality alpaca, wool, lyocell, and, of course, organic cotton.
Paloma Wool’s fitted long-sleeve t-shirts have become something of a signature for the Barcelona label. The perfect vehicles for the label’s fondness of softened psychedelic patterns and exquisite colour palettes constructed from soft, light cotton rib or silky lyocell, these tops are also coveted for their versatility: perfect for both striking layering and wearing as a bold single layer during the warmer months.
The Replay Tee forms part of this collection’s range of fitted tops crafted from Lyocell, a fabric at once smooth, elastic, and resistant to wrinkles. What’s more, this biodegradable material is created in a natural cycle using cellulose sourced from supervised and sustainably managed forests which do not require irrigation or pesticides. Here in the seasonal ‘beige’ colourway, this long-sleeve top features a ’70s-inspired breathtaking all-over psychedelic ‘ondas locas’ print pattern and a rounded neckline.
Made in Portugal from 100% lyocell.
This piece uses reactive digital printing, a process that reduces water use by up to 50%, CO2 emissions by 17%, production times by 60%, energy consumption by 19%, and costs by 8%.
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