In May of this turbulent year, Paloma wool charmed the fashion world with their “virtual runway,” the result of a call-out made on Instagram to anyone willing to sport their Paloma Wool garments and turn their garden, porch, verandah, bedroom, or living room into a runway. The light-hearted spirit and inclusive attitude behind the initiative helped further consolidate Paloma Wool’s dedicated online community of creative people—largely women—around the world, such that the label has withstood much of the economic pressure of the COVID crisis.
This most recent instalment of the ongoing project from the Barcelona-based label shows us how the label amassed such a close-knit following in the first place. Whether delicately evocative graphic prints or knitted psychedelic swirls, Paloma Wool always seem to find a way to weave a gentle sense of wonder throughout their pieces. The new range presents us with a selection of the label’s coveted knitwear items, silky lyocell tops adorned with intoxicating patterns, vintage-inspired pants, and more, all made in Spain and Portugal from the highest quality alpaca, wool, lyocell, and, of course, organic cotton.
Named the “souvenir” range, Paloma Wool’s selection of tees attest to the inextricable connections between place and memory. Employing photographic prints and sketches by an eclectic range of collaborators, these tees serve as the lingering material vestiges of encounters both real and imagined.
For Paloma Wool, photography has been a major source of inspiration and site of collaboration, expressed most explicitly in their selection of pieces featuring photographic prints. The Souvenir Bonino Tee puts one such photographic print by artist collaborator JP Bonino front and centre. Entitled “Extraterrestre,” this photographic print appears to capture an alien in a candid night time beach shot, overexposed and intimate. This square-fit tee also features a ribbed crew neckline.
Made in Portugal from 100% organic cotton.
Level 1, 115 Queen St
Brisbane Q 4000
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