In a year marred by colossal uncertainty, we’ve never needed people to say it straight more than now. In 2020, facts are key. It is in no way controversial to say that Los Angeles-based label Pleasures have never been ones for subtlety. For this reason, the title of Alex James and Vlad Elkin’s label’s most recent collection, “metaphorically speaking,” is kind of confusing. With pieces featuring slogans that initially strike with the force of political declaration, we’re left looking for more. In short, Pleasures are fucking with us. Some things really are still business as usual.
Like many streetwear labels, Pleasures started with screen-printed tees. Unlike most, their first forays into printed tees attracted considerable controversy. Season after season, their quality heavyweight cotton tees continue to provide the perfect canvas for their iconoclastic graphics and slogans.
The Pleasures Embrace Me Tee brings us the kind of insolent graphics that we’ve come to expect from Pleasures. The composite screen-printed graphic on the front of this tee makes clear allusion to vaporwave aesthetics and the work of artist Marcel Duchamp, the French artist who scandalized and revitalized the early 20th-century art world. Beyond that, the graphic’s meaning remains cryptic. Here in the black colourway, this relaxed-fit tee also features a ribbed crew neckline.
Made from 100% cotton.
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