Despite trademark provocative prints, pattern clashes and general impudence, new collections from LA-based misfits Pleasures arrive with little fanfare. This new season from the label is no different, in fact, without any uniting name or theme, it might be even more subdued than previous releases. Seemingly the only release information available were a series of posters on Instagram inspired by lacklustre ’90s catalogue imagery. Far from satisfied with churning out new provocative slogans and graphics, the label always finds novel ways to surprise.
Outerwear has always been where the Pleasures vision has come into full view, playing with textures, graphics, fit, and more to create designs that consistently unsettle preconceived notions of contemporary fashion. Military influences are dime-a-dozen in contemporary fashion. No label, however, incorporates military reference into their pieces while simultaneously disarming it quite like Pleasures.
The Pleasures Rhythm BDU Jacket is a combat jacket cut from heavy-duty cotton ripstop, incorporating seemingly disparate typography and imagery with detailed embroidery throughout. Here in the stark black colourway, this shirt—also wearable as a shirt—features hidden button closure at the front; four bellows pockets on the front with flap and button fastening; a super subtle all-over camouflage pattern; reinforced elbows; Pleasures stylised embroidery on the chest; and an embroidered patch on the right sleeve. The centrepiece of the jacket, however is embroidered across the back: a cowboy, with a stylised pleasures logo above and the words “Cowboys on acid” below.
Made from 100% cotton.
Model is 175cm and wears size M.
Level 1, 115 Queen St
Brisbane Q 4000
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