In a year marred by colossal uncertainty, we’ve never needed people to say it straight more than now. In 2020, facts are key. It is in no way controversial to say that Los Angeles-based label Pleasures have never been ones for subtlety. For this reason, the title of Alex James and Vlad Elkin’s label’s most recent collection, “metaphorically speaking,” is kind of confusing. With pieces featuring slogans that initially strike with the force of political declaration, we’re left looking for more. In short, Pleasures are fucking with us. Some things really are still business as usual.
Steeped as their appetite for irony is in ’90s apathetic youth culture, bucket hats have long been a favourite for LA-based label Pleasures. Here in the blue colourway, this season’s take on the headwear with the all-around brim alludes to the label’s anti-nostalgic lens with an all-over faded effect. Ostensibly gesturing back to the time that popularised the bucket hat—the Vietnam War—this hat features an embroidered Pleasures logo appliquéd on the side. However, this half-century old reference is unconvincing, keeping its ’90s credentials intact.
Made from 100% cotton.
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