With collections entitled ‘Stone(d) Age,’ ‘Cosmicdelic,’ and ‘lostspacepeople’ it is immediately clear that LA-based label PRMTVO are not of this world. In their short history, the young streetwear label have created an intoxicating aesthetic, taking cues from LA’s legendary skate culture, the DIY ethos of the city’s longstanding punk scene, and, of course, local & otherworldly histories & futures of psychedelics. Despite their supernatural and cosmic yearnings, the label is very much grounded in the place of its birth, with graphics that celebrate Californian cultural figures such from 60s underground comix great Rob Crumb to jazz composer David Alexrod, and, this season, one of the world’s most influential rock groups, The Doors.
The PRMTVO Transcend Reality Cap is a classic six-panel snapback cap constructed from a cotton-poly blend material. This cap features a seasonal graphic embroidered on the face depicting a green cartoon character in front of a hole smashed, presumably in reality’s facade. This cap also features an adjustable strap at the back and the words ‘Transcend Reality’ embroidered above it.
Made from 60% cotton, 40% polyester.
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