Influenced by founder Pierre Boiselle’s love of good food and wine and determined to celebrate the pivotal role of restaurants in our social worlds Lyon-based label Reception has always been about good times. As the story goes, the idea for the label was first conceived of while Boiselle and his wife were on a trip to New York, sitting at one of the couple’s favourite bars.
Entitled Born Curious, Stay Curious, this season’s collection is influenced by Boiselle’s travels to another US city: Los Angeles. Celebrating the city of dreams in all its excess, the collection also gestures towards a sense of American innocence, road films and imagery of the American West.
Evoking the imagery of 60s and 70s California, the Stonies SS Tee in white celebrates the good times and the high times. This tee features a humorously hyperbolic slogan—incredibly fantastic—printed on the chest, mocking the tobacco advertisements of the same era. On the back of the tee, a large graphic print appears portraying a hand holding a packet of pre-rolled joints. Other features include a ribbed crew neckline. It may be legal in California now, but such stylized depictions of marijuana consumption still elicit the rebellious spirit of the California Republic of yesteryear.
Made in Portugal from 100% cotton.
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