retaW Fragrance Car Tag - Oyl


The Collection

Long before Proust’s madeleine or modern discoveries of its intimate connection in the brain to memory and emotion, smell held an important place in many cultures for thousands of years. Considered a second-tier sense with the violent upheavals of modernity, it is perhaps for the very reason that it can be neither seen nor heard that fragrance has such important functions within various traditions of spiritual and religious practice. With products designed specifically for many of the different spaces we inhabit on a daily basis, since 2009, Tokyo-based retaW have sought to touch all aspects of life with scent. Their broad range of products—from car air freshener to room spray to candles—are developed with the latest dermatological innovations in mind and imbued with a selection of purposefully developed fragrances, each of which is designed to conjure what is most elemental—retaW is water, backwards, after all.

The Product

A world away from the pine tree air freshener—more reminiscent of public bathrooms than anything else—in your parents Volvo circa 2004, retaW Fragrance Car Tags bring their assortment of carefully refined fragrances to your car or other space of your choice.

The Fragrance

Emboldened by coastal winds, the acidic aromas from a neighboring citrus orchard saunter across the gentle warmth of an olive grove under the summer afternoon sun; the top notes of the Oyl scent reveal beneath them a complex, structured fragrance that nonetheless maintains a sense of organic instability in its layers. Mounting from a base of frankincense, amber, musk, and cedarwood, this retaW scent evokes the hinterland of the Mediterranean littoral at the pace of a stroll through cedar forests and ancient farmlands. Though we might locate the notes of jasmine, rose, and pine in the middle of this scent—drawn as they are from that which we see at eye level in our wandering—this kindred set of tones refuses its allocation, straying from centre looking out, elusive as memories of a distant land.

Vacuum packed to seal the scent until ready for use. 

Made in Japan.

retaW Fragrance Car Tag - Oyl 1


Level 1, 115 Queen St
Brisbane Q 4000
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