Long before Proust’s madeleine or modern discoveries of its intimate connection in the brain to memory and emotion, smell held an important place in many cultures for thousands of years. Considered a second-tier sense with the violent upheavals of modernity, it is perhaps for the very reason that it can be neither seen nor heard that fragrance has such important functions within various traditions of spiritual and religious practice.
With products designed specifically for many of the different spaces we inhabit on a daily basis, since 2009, Tokyo-based retaW have sought to touch all aspects of life with scent. Their broad range of products—from car air freshener to room spray to candles—are developed with the latest dermatological innovations in mind and imbued with a selection of purposefully developed fragrances, each of which is designed to conjure what is most elemental—retaW is water, backwards, after all.
retaW’s range of fabric sprays presents an innovative new way to wear the label’s range of specially developed scents. Infusing clothing with one of retaW’s signature subtle aromas can complement fragrance worn on the skin, creating alluring layers of fragrance around the body: as surrounding air passes through clothing, the fabric spray will be the first scent that those in your company notice. Those that get closer, however, will notice the shift between fragrances, namely the difference between the scent circulated by the wind, and that more intimate fragrance, unique when combined with your skin. On a more practical level, many garments don’t take well to frequent washing, the main way we deodorize our clothing. retaW Fabric Sprays provide a new solution to this problem, deodorizing and disinfecting as they breathe new life into clothing with classic retaW scents.
Despite the obvious appeal of retaW fabric sprays for worn garments, they need not be restricted to clothing; they may be used to invigorate any fabrics, and given the active anti-bacterial agent included in the formula, they’re perfectly suited to use around the home on cushions, carpets, sofa covers, bedsheets, and many other household washables.
There is a good reason as to why many recently founded small fragrance makers have veered away from the flowers that traditionally formed the backbone of perfumery: floral fragrances are hard to balance without overpowering the wearer and even more difficult to make unique. This makes retaW’s Allen fragrance all the more impressive. From a base of heliotrope, this scent blossoms into an ever-shifting bouquet of lilies, curled at its fringes with fruity acidity by with top notes of freesia and cassis. Jasmine and tuberose—age-old perfume elements—add complexity to the field, creating a rich floral mélange. With so many potent aromas in one scent, the Allen is a testament to retaW’s adeptness at creating fragrances that tease new agility from centuries-old component scents.
Volume: 5 fl. oz. (150ml).
Made in Japan.
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