Long before Proust’s madeleine or modern discoveries of its intimate connection in the brain to memory and emotion, smell held an important place in many cultures for thousands of years. Considered a second-tier sense with the violent upheavals of modernity, it is perhaps for the very reason that it can be neither seen nor heard that fragrance has such important functions within various traditions of spiritual and religious practice.
With products designed specifically for many of the different spaces we inhabit on a daily basis, since 2009, Tokyo-based retaW have sought to touch all aspects of life with scent. Their broad range of products—from car air freshener to room spray to candles—are developed with the latest dermatological innovations in mind and imbued with a selection of purposefully developed fragrances, each of which is designed to conjure what is most elemental—retaW is water, backwards, after all.
Many garments don’t take well to frequent washing, the main way we deodorize our clothing. One of the first things any denim enthusiast learns is that when it comes to a pair of jeans or a denim jacket, it is often best to keep washing to a minimum. While this might not pose much of a problem in one’s teens, as we mature, we tend to care a little more about wearing clothing that has accrued months of ambient odors. The retaW Fragrance Liquid for Denim provides a solution to this longstanding problem, eliminating odors, deodorizing, and disinfecting as they breathe new life into your favourite denim pieces.
Specifically developed with denim in mind, as this product disinfects, the Mood scent reinvigorates jeans, jackets, and more with a bergamot, lime, and lemon citrus cluster of topnotes, refreshingly acidic but never overwhelming. The fragrance’s herbal core of lavender and mint adds complexity to the citrus mélange while base notes of patchouli, cedarwood, musk, and amber bring the scent back down to earth, leaving the fragrance as a whole fresh yet grounded.
Volume: 5 fl. oz. (150ml).
Made in Japan.
This item is not available for international purchase.
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