Long before Proust’s madeleine or modern discoveries of its intimate connection in the brain to memory and emotion, smell held an important place in many cultures for thousands of years. Considered a second-tier sense with the violent upheavals of modernity, it is perhaps for the very reason that it can be neither seen nor heard that fragrance has such important functions within various traditions of spiritual and religious practice.
With products designed specifically for many of the different spaces we inhabit on a daily basis, since 2009, Tokyo-based retaW have sought to touch all aspects of life with scent. Their broad range of products—from car air freshener to room spray to candles—are developed with the latest dermatological innovations in mind and imbued with a selection of purposefully developed fragrances, each of which is designed to conjure what is most elemental—retaW is water, backwards, after all.
While imbuing interior spaces with fragrance is far from a new practice, retaW’s range of Room Sprays provide a novel way to do so. Burning candles or incense are perfect ways of indulging in scent as one unwinds at the end of a day, particularly given the dynamic allure of smoke or flame, ancient sources of soft fascination. but if you’re starting your day, or looking to invigorate a space with an energetic aromatic impulse at any time, they can’t always deliver. retaW Fragrance Room Sprays supply an instant aromatic mist to enliven the space of your choosing, be it your workspace trying to break from an afternoon slump, your dining room before a dinner party, or simply your bedroom just after waking in the morning.
Coming in a presentable black and white glass bottle encased in cylindrical packaging, the Fragrance Room Spray is ready to take pride of place in your chosen space, ready for use at any time.
There is a good reason as to why many recently founded small fragrance makers have veered away from the flowers that traditionally formed the backbone of perfumery: floral fragrances are hard to balance without overpowering the wearer and even more difficult to make unique. This makes retaW’s Allen fragrance all the more impressive. From a base of heliotrope, this scent blossoms into an ever-shifting bouquet of lilies, curled at its fringes with fruity acidity by with top notes of freesia and cassis. Jasmine and tuberose—age-old perfume elements—add complexity to the field, creating a rich floral mélange. With so many potent aromas in one scent, the Allen is a testament to retaW’s adeptness at creating fragrances that tease new agility from centuries-old component scents.
Volume: 3.5 fl. oz. (100ml).
Made in Japan.
Note: avoid direct contact with skin, clothing, or furniture. This product is flammable. Do not store at high temperatures. Keep out of reach of children.
This item is not available for international purchase.
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