US by US is a new capsule collection from Underground Sundae with individuality at its centre. The core pieces in the range are hoop earrings, featuring extra holes for a customisable look—studs and charms can be added, removed or rearranged to suit the wearer. The versatile yet durable pieces by the label’s operators, Annemieke and Sarah, offer a grown-up alternative to the multipacks of colourful studs stocked by any suburban tween jewellery store worth frequenting circa 2005, which they would collect to match all their outfits. The collection speaks to the nostalgia of owning one half of a sacred ‘BEST FRIENDS FOREVER’ necklace, matching the colour of your braces to your favourite sports team, and looking up the meaning of your mood ring’s current colour. The designers encourage wearers to celebrate their own self-expression by experimenting with the collection and cultivating their own personal connection to their jewellery.
The Underground Sundae Woodstock Sleeper is a silver earring with a removable Woodstock bird charm dangling from a sleeper. The earring can be worn alone, or attached to another compatible piece from the US by US range. Its whimsical design captures the sometimes disproportionate attachment we develop to found or ‘won’ novelties, like the free toy in a box of cereal, a lucky dip prize or a showbag trinket.
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